ARTHEN SOFTWARE：SMART CRM

The more you know about your customer, the higher the quality of your customer service, account management, and sales efforts. Companies achieve greater market share through quick response to their customers' demands, providing the right products at the right time and the right cost. ARTHEN SMART CRM solutions help you increase your company's responsiveness, maximize efficiency, and manage demand.

ARTHEN SMART CRM puts all the relevant information about your customers at your fingertips. It's available anytime, from anywhere with secure access through a Web browser. All the information your organization has gathered about a customer is available from the customer account card, including your account manager's visit reports, helpdesk contacts, order history, accounts receivable, and more. ARTHEN SMART CRM also helps you manage all of the information you need about future customers during your marketing and sales efforts. All of your marketing activities can be controlled in the same system including list management, budget tracking, project deliverables, and results. A real-time overview of the suspects, leads, sales, and revenue forecasts is simple and easy to create.

SMART CRM is a comprehensive, market-leading customer relationship management (CRM) solution for integrated marketing, sales, and services. The solution is based on modern J2EE technology, which is designed to drive intelligent customer interactions at every touch point. SMART CRM provides demand solutions in these key areas:

Marketing — Real-time customer decision management and permission-based marketing: inbound marketing, outbound marketing, marketing resource management. It enables you to make better use of inbound customer contacts as a channel to present offers, run more targeted outbound campaigns that are sensitive to customer preferences, and manage all your marketing resources more effectively.

Sales — A solid foundation for synchronizing sales efforts: sales force automation, interactive selling, order collaboration, configuration. It puts customer intelligence and guided processes in the hands of field sales, telesales, and account reps; prepares them for calls and closing sales with quick access to consistent and accurate customer information; and simplifies the ordering process as well as the configuration of complex products.

Service — Consistent, personalized customer care and field service: customer service, customer self-service, mobile service, service scheduler. It is what you need to run personalized, highly responsive customer service operations, provide anytime-anywhere access to consistent product and service information via the Web, and manage distributed field service operations efficiently, from dispatch and customer updates to scheduling.

Make sure you are spending your marketing dollars on programs that generate results.
Manage marketing activities effectively with advanced project, scheduling, budget, reporting, and workflow functions.
Gain visibility to your sales forecast.
Focus your sales teams on the right opportunities. Increase sales effectiveness
Increase the effectiveness of your sales team to close business faster.
Access all customer contacts, correspondence, transactions, and activities in a single central database, securely from anywhere via the Internet or intranet.
Use integrated functions for complaint management and customer satisfaction surveys linked to your CRM information.
Increase responsiveness by providing effective customer self-service solutions via the Internet.
Deliver a single, informed view of the customer
Improve customer acquisition rates
Strengthen customer retention and loyalty
Improve cross-selling and up-selling
Heighten field service effectiveness